💼 Serviced Office Pricing Model
🎯 Positioning Strategy
You are NOT competing with premium city offices — you are offering:
- Flexible
- Affordable
- Immediate access
- Local convenience
This is what drives occupancy.
💰 Core Pricing Structure
🪑 Hot Desk (Flexible Workspace)
- £10 per day
- £40 per week
- £120 per month
👉 Target: freelancers, remote workers, short-term users
🧑💻 Dedicated Desk (Reserved Space)
- £60 per week
- £180 per month
👉 Target: regular users who want consistency
🏢 Private Office Rooms
| Size | Capacity | Price |
|---|---|---|
| Small Office | 1–2 people | £120/week (£450/month) |
| Medium Office | 3–4 people | £180/week (£650/month) |
| Large Office | 5–6 people | £250/week (£900/month) |
🧑🤝🧑 Meeting Room / Training Room
- £15 per hour
- £75 per day
📦 Add-On Revenue
- Printing / admin: £5–£20
- Locker storage: £5/week
- Virtual office address: £25/month
- Mail handling: £10/month
🧠 Business Model Strategy
🔑 Key Idea
You are creating a local business hub, not just renting space.
🏗 Suggested Layout (Realistic Setup)
Ground Floor
- Reception area
- 10 hot desks
- 1 meeting room
- Breakout / kitchen
First Floor
- 4 private offices
- 6–10 dedicated desks
📊 Revenue Projection (Realistic Scenario)
⚙️ Capacity Assumption
- 10 hot desks
- 8 dedicated desks
- 4 offices
- 1 meeting room
💵 Monthly Revenue Estimate
🪑 Hot Desks
- 10 desks × £120/month
= £1,200
🧑💻 Dedicated Desks
- 8 desks × £180/month
= £1,440
🏢 Private Offices
- 4 offices avg £700/month
= £2,800
🧑🤝🧑 Meeting Room
- Avg £300/week usage
= £1,200/month
📦 Add-ons & Extras
= £300–£600/month
✅ TOTAL MONTHLY REVENUE
👉 £6,700 – £7,200 per month
📈 Annual Revenue
👉 £80,000 – £86,000 per year
💸 Estimated Costs
| Cost Item | Monthly |
|---|---|
| Rent / mortgage (if applicable) | £1000 |
| Utilities | £400 |
| Internet (business grade) | £80 |
| Cleaning | £300 |
| Basic staff/admin | £800 |
| Maintenance | £200 |
👉 Estimated running cost: £1,500 – £2,780/month (excluding rent)
💰 Estimated Profit
If owned outright:
👉 £5,000+ per month profit potential
If rented:
👉 Still strong margin depending on lease
🚀 Growth Strategy
Phase 1 – Launch (Month 1–2)
- Fill desks via:
- Facebook local groups
- Gumtree
- Local business outreach
- Offer intro pricing (first month half price)
Phase 2 – Stabilise (Month 3–6)
- Target:
- Trades businesses
- Remote workers
- Startups
- Add:
- Monthly memberships
- Referral incentives
Phase 3 – Scale (Month 6+)
Increase revenue by:
- Raising prices slightly
- Adding more desks
- Offering virtual office packages
- Renting space to training providers
🎯 Why This Works (Key Insight)
This model works because:
- Low setup cost
- High flexibility
- Strong demand for local workspace
- Multiple revenue streams
🧩 Optional Upgrade Ideas
To increase income further:
- Add evening classes / training hire
- Offer shared admin services
- Create business networking events (£10 entry)
📍 Final Positioning Statement (Use on Website)
“A flexible, affordable workspace solution designed for modern businesses, freelancers, and growing teams — with immediate access and no long-term commitment.”